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Two Weeks, Two Factories: Tesla Unveils Texas Super Factory

Release time:

2022-04-09 08:44

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Musk is cutting the ribbon for his super factory again.

At 4 pm local time on April 7, 1500 guests poured into Austin, Texas, USA, where an all-night party was about to be held. The main character of the party is the completion ceremony of Musk and Tesla's fifth super factory, Austin, Texas.

At this time, it was only two weeks before Musk and German Chancellor Scholz jointly cut the ribbon for Tesla's Super Factory 4-Berlin Super Factory on March 22.

Two factories in two weeks

are the same as Berlin Super Factory. The planned annual production capacity of Austin Super Factory is also 500000 Tesla models of various series mainly Model Y. It seems hard to imagine that Musk, who was still chagrined at the beginning of this year that his 2021 annual production of 936000 vehicles did not meet his expectations of one million, has almost doubled its paper production capacity in just two weeks.

is more satisfying to Musk. There is no doubt that Austin, with its super factory, is obviously more like a headquarters.

On December 1, 2021, Tesla officially moved its headquarters from Silicon Valley, California to Austin. In Musk's social media trailer, the picture of the "world's biggest party" is full of geek flavor, while the text is completely blank, without Musk's "thank Berlin, thank Germany" polite words when cutting the ribbon in Berlin. In early 2020, Austin Mayor Steve Adler personally invited Musk to Texas and promised Tesla all the necessary support, including a $60 million tax break.

Mayor Adler's private efforts are now clearly coming to fruition. Austin not only became the location of the new super factory six months later, but also became the headquarters of Tesla. The Austin factory is the "big brother" among all the super factories ". The length and width of the built factory in Austin reach 1500 meters and 400 meters respectively, which is no different from Shanghai super factory and slightly larger than Berlin super factory. However, if the total area of the plant and the corresponding future expansion capacity are taken into account, the potential of the Austin plant is significantly stronger than that of other plants.

Tesla bought 810 hectares of land for the factory in Austin, far more than the 300 hectares of the second largest Berlin factory and more than four times the size of the Shanghai factory. In the aerial video of the drone that has been released, the huge area of the factory makes the Austin factory itself look unimpressive.

According to Tesla's current plan, 350000 square meters of the factory area will be used for the production of Model Y, with an estimated annual production capacity of 500000 vehicles, which may also include the low-cost model Y with 450 kilometers of endurance that Musk is raising. The remaining area of the plant will be allocated to the power battery factory, a small number of Model 3, Tesla's controversial pickup Cybertruck and Tesla's electric truck Semi. Before the Austin plant can independently produce power batteries, Austin's power batteries still need to rely heavily on battery exports from Shanghai. In addition, Tesla does not rule out the possibility of new R & D center buildings or administrative buildings in the Austin plant.

The two-year-old built-up area has cost Tesla about US $1.1 billion to build. After the plant area is fully utilized, Tesla expects to invest at least US $10 billion and create at least 20000 or more jobs in Austin.

Different from the Berlin and Shanghai factories, the Austin factory has specially opened up a so-called "ecological paradise" in a corner of the factory in order to highlight Tesla's social responsibility for energy transformation and clean travel ". According to Musk's propaganda, this ecological area of the plant adjacent to the Colorado River will be accompanied by "fish in the water, birds in the trees and butterflies".

Tesla's Old Problem: Resistance from Environmental Protection Organizations

Although the ecological area in this factory seems to be full of gimmicks, in the eyes of some local residents and environmental protection organizations, this is just a hype to stop Yoyo's mouth.

Similar to Musk's fierce opposition from local residents and environmental protection agencies in Berlin, Tesla's trip to Texas is not short of opposition even against the backdrop of the money temptation to move its headquarters and the prevalence of business culture in the United States.

The biggest problem is still the water problem.

Unlike Shanghai and Berlin, where there is no water shortage, most of Texas, where Austin is located, is relatively arid, with summer temperatures often reaching above 35 degrees Celsius. The natural conditions of the local drought make it heavily dependent on a series of reservoirs formed by the Colorado River, which continuously recorded the lowest water level in history between 2008 and 2016. This has also forced local residents to save their annual per capita water consumption from 190 gallons to 120 gallons, and the arrival of Tesla will undoubtedly reverse this trend.

Opposite the local drought, Austin is also in the flood plain and is plagued by short rainstorm seasons. Local environmental groups generally questioned that the large cement floors of the higher-lying Austin plant would increase the risk of flooding in low-lying residential areas.

Another problem that is very consistent with Tesla's style is Tesla's arrogant attitude. Tesla not only bypassed all residents and directly signed a water supply agreement with the local water company, but also appointed a commissioner from Boston in an ungrounded manner when negotiating with residents. The local Hispanic residents with a large proportion cannot communicate smoothly with Old Money on the east coast by relying on plastic English.

Although there is always a dissonance in the local area, this does not affect the continuous development of Tesla's global layout and Tesla still delivered a brilliant report card in the first quarter.

Compared to other automakers trapped by the new crown epidemic, the Russian-Ukrainian war, the chip crisis, raw material prices skyrocketing and other adverse factors, Tesla's data released on April 3 showed that Tesla's global deliveries in the first quarter hit a new high, up 67.5 percent year-on-year to 310000 vehicles. In contrast, General Motors and Toyota announced a year-on-year decline in sales, especially since GM delivered only a pitiful 457 electric vehicles in the United States in the first quarter.

Even without focusing on the electric vehicle market, Tesla has surpassed the global sales of established manufacturers such as Skoda (878000) and Volvo (698000) with the sales volume of 936000 vehicles in 2021 alone. If Musk's goal of mass production of 1.4 million Tesla vehicles this year is successfully achieved, the next one to feel the crisis will be Audi, the "lamp factory" that sold 1.68 million vehicles last year.

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